It was popular during both World Wars, when fresh meat was rationed. Corned beef remains popular in the United Kingdom and countries with British culinary traditions and is commonly used in sandwiches, corned beef hash or eaten with chips and pickles. It also remains especially popular in Canada in a variety of dishes, perhaps most prominently Montreal smoked meat.
Corned beef is commonly found in shelves of grocery stores and supermarkets throughout Sarawak. Across the South China Sea, in Malaya, corned beef is something shockingly unheard of.

