Wednesday, July 30, 2014

Weird Fruits & Vegetables

Intermarché, a supermarket chain in France, launched a campaign to help prevent food waste by providing unattractive fruits and vegetables which are just as delicious as their pristine counterparts.

The campaign is supported by advertising agency Marcel who, with the help of photographer Patrice de Villiers, produces 7 posters starring the unattractive produce : the grotesque apple, the ridiculous potato, the hideous orange, the failed lemon, the disfigured eggplant, the ugly carrot, and the unfortunate Clementine.

2014 is declared by European Union as the Year against Food Waste.


Post a Comment