Intermarché,
a supermarket chain in France, launched a campaign to help prevent food waste
by providing unattractive fruits and vegetables which are just as delicious as
their pristine counterparts.
The campaign
is supported by advertising agency Marcel who, with the help of photographer
Patrice de Villiers, produces 7 posters starring the unattractive produce : the grotesque
apple, the ridiculous potato, the hideous orange, the failed lemon, the
disfigured eggplant, the ugly carrot, and the unfortunate Clementine.
2014 is declared
by European Union as the Year against Food Waste.
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