Wednesday, June 22, 2011


MILO® is a beverage of cocoa, is a product by Nestlé, developed by Thomas Mayne, launched at the Sydnes Royal Easter Show, in 1934.   MILO® first production plant located in Smithtown, near Kempsey on the on the North Coast of New South Wales.

The name MILO®  was derived from a mythical Greek athlete Milo of Crotona ( 6th century BC ).

MILO®  consists of mixture of chocolate and malt powder.  The malt extract is rich in energy in the form of different types of carbohydrate : glucose, maltose, oligosaccharide, and polysaccharide.  Often fortified with vitamins and minerals  : B1, B2, B3, B5, B6, B12, Biotin, C, Ca, Mg, Fe, P ,  thus it is not surprise MILO® ‘s TV commercial jingles sings “minum MILO®  anda jadi sihat dan kuat”.  

MILO®  is very popular in Malaysia, where the brand is synonymous with chocolate flavored drinks. 
It has 90% market share in Malaysia, and Malaysian were said to be the world’s largest consumers of MILO® .  Other similar beverages : Ovaltine® , Horlick® and Vi-Co®, find it very hard to capture Malaysians taste.
The largest  MILO®  factory in the world locates at Chembong, Negeri Sembilan.   
MILO®  was first introduced as a nutrient supplement 1950s.  It is closely associated with sports and often labeled as sport drinks.  It was MILO®  that coined the slogan ‘Malaysia Boleh!’. 

In Peru, during the 1970s, MILO®  can labels displayed Peruvian towns, crops, fauna and floral.  After 1980s, the advertising fit to sports images.
In India, MILO®  fails to compete with other beverages, thus ceased its production.
In Australia, the home country of MILO®  , a new version called MILO®  B-Smart was released in 2008, which is of finer texture and has added vitamin B and iodine.
In Brazil, production of MILO®  was discontinued, but other Nestle brands, Nescau and Nesquik still continues.

Sold as powder in its signature green tin,  MILO®  is also available as a premixed beverage in TetraPak, and 3in1 packages. 
MILO®  can be served hot, lukewarm (MILO® suam) or chilled (MILO® ), with milk, or Nescafe instant coffee powder (Neslo).
Other MILO®  derived products are : chocolate bar, cereal, yoghurt, ice cream etc

More information about MILO®  can be retrieved from  and


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